Project: BAE Systems website and toolkit
Project: Prudential Momentum
Project: Molson Coors Adbook
Project: Deloitte Graduate Campaign
Project: Amiqus Games Advertising
Project: Alexander Mann Solutions Rebrand
With unlimited bytes of data available to internet service providers, auction sites such as EBay, search engines, and social networks, businesses are naturally seeking an edge by targeting advertising to the interests of users, as determined by browsing habits.
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AMS is running its inaugural People Managers Summit. It gives us a chance to highlight our capabilities to our colleagues in the wider business.
If you have suggestions on what we can introduce to our service offering, or a general comment about our business please leave a comment.
How important is an employer brand during a recession? When there are millions of talented unemployed all chasing vacant roles and recruitment budgets are being cut, is it really worth the time and money?
A list of terms and conditions on the back of your mortgage application. Any correspondence from a solicitor. Listening to a politician speak. They all have one thing in common: they’re packed with mind-numbing, confusing information designed to bamboozle you.
The UK is up in arms about the jargon politicians use – and who can blame us? It can sometimes seem as though our local officials have received training in ever more inventive ways of using gobbledygook to mislead and bluster the public into submission. Read the rest of this entry »
Shared services centres. There’s a very current idea. On-shore, near-shore, off-shore – sometimes it’s hard to keep up with what exactly is being discussed. And what they actually offer – especially to clients.
Our own shared services centres in Krakow and Manila do a fantastic job in contributing to Resourcing Communications’ high standards and great turnaround times. Here, Martin Cerullo, Director of Resourcing Communications, explains how. Read the rest of this entry »
Our Director of Resourcing Communications, Martin Cerullo, spent 3 days last week in Ireland meeting with clients. He also spoke at a couple of high profile conferences, which went down a storm.
AMS’ resourcing communications services have recently received some great US press coverage in the July / August issue of HRO Today.
Gary Brager’s article ‘How Can RPO Improve Branding?’ argues that without an effective brand strategy there can’t be an effective recruitment strategy. And that’s music to our ears here at Resourcing Communications.
Our work is integral to the overall RPO service provided by AMS. We drive creative online and offline marketing campaigns that promote a unique employee experience, build brand reputation and persuade people to apply. And that’s why our brand management expertise is internationally renowned.
Check out the article for yourself.
Operating in AsiaPac? Are you signed up for the e-marketer newsletters (the Marketing Institute of Singapore’s monthly newsletter)? Our Director of Resourcing Communications, Martin Cerullo, has a great article in this month’s edition full of invaluable pointers for both candidates and recruiters on using social media as a recruitment tool.
Evolution and progress are key in our field. Whether it’s including the latest mobile technologies in a campaign, or the latest social media in a schedule, it’s important to keep ahead of the competition.
Online advertising: it’s brutally honest. Behind the fancy lingo your account handler has been using – no clicks, no hits, no views – are some very simple home truths: no one found your advert, no one has read it, and those that did didn’t apply. Ouch.
And you’re not alone. Many traditional advertising agency copywriters aren’t doing online well – they just don’t know how. Luckily, help is at hand.