BAE Systems website and toolkit

BAE People

Phew. The new UK recruitment website we’ve written, designed and built for BAE Systems is now live.

It’s been a busy couple of months. We’ve travelled everywhere from Farnborough to Prestwick to get a feel for the business and talk to people about their work.

The strapline we created for BAE Systems is ‘Real Pride. Real advantage’, so we wanted to capture what it is their people were most proud of.

And since we were tasked with attracting people from around 16 job families (almost every kind of professional you can think of), our website also needed to reflect the idea that so many people (not just engineers) come together to make the company’s extraordinary technology projects happen.

Having created a consistent employer brand for BAE Systems UK, phase two will see us develop even more innovative ideas online. For now, we’re excited to be creating an advertising toolkit to give BAE Systems recruitment managers as much choice as possible when it comes to selecting images and messages to attract specific staff.

We’re also delighted to be developing a bespoke microsite for one of BAE System’s many business units – Regional Aircraft, based in Prestwick. Another engaging project – and the first of many innovative sites we hope to build.