214 words to improve your employer brand
When it comes to attracting talent into your business, we think you should measure everything. Your website performance. The candidate experience. Click-through rates. Social networks. Online chatter. Talentpool engagement. The onboarding process. Your cost per hire. Time to hire. Your referral programme. Direct sourcing percentages. Brand recall rates. Proposition cut-through. Employee opinions. Exit surveys. Alumni activities.
Because if you don’t, how do you know how effective your brand strategy really is?