214 words to improve your employer brand

Bright orange fly on a fishing hook

When it comes to attracting talent into your business, we think you should measure everything. Your website performance. The candidate experience. Click-through rates. Social networks. Online chatter. Talentpool engagement. The onboarding process. Your cost per hire. Time to hire. Your referral programme. Direct sourcing percentages. Brand recall rates. Proposition cut-through. Employee opinions. Exit surveys. Alumni activities.

Because if you don’t, how do you know how effective your brand strategy really is?

We’re passionate about monitoring our performance throughout the employee lifecycle. It’s part of our culture. We test our thinking in focus groups, use technology to change messages mid-campaign, benchmark against competitors through online surveys, and measure response from good old print advertising.

Everything we do is measured, including our creativity.

We have many more stories to tell, ideas to share and examples of innovation that we have measured. From mobile messaging to social networking, there are more sourcing channels on offer than ever before. Which means we have many fresh and engaging ideas to attract the right talent, into your organisation.

If you would like to know what we can do for your business, get in touch today.