When it comes to attracting talent into your business, we think you should measure everything. Your website performance. The candidate experience. Click-through rates. Social networks. Online chatter. Talentpool engagement. The onboarding process. Your cost per hire. Time to hire. Your referral programme. Direct sourcing percentages. Brand recall rates. Proposition cut-through. Employee opinions. Exit surveys. Alumni activities.
Because if you don’t, how do you know how effective your brand strategy really is?
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Shared services centres. There’s a very current idea. On-shore, near-shore, off-shore – sometimes it’s hard to keep up with what exactly is being discussed. And what they actually offer – especially to clients.
Our own shared services centres in Krakow and Manila do a fantastic job in contributing to Resourcing Communications’ high standards and great turnaround times. Here, Martin Cerullo, Director of Resourcing Communications, explains how. Read the rest of this entry »
AMS’ resourcing communications services have recently received some great US press coverage in the July / August issue of HRO Today.
Gary Brager’s article ‘How Can RPO Improve Branding?’ argues that without an effective brand strategy there can’t be an effective recruitment strategy. And that’s music to our ears here at Resourcing Communications.
Our work is integral to the overall RPO service provided by AMS. We drive creative online and offline marketing campaigns that promote a unique employee experience, build brand reputation and persuade people to apply. And that’s why our brand management expertise is internationally renowned.
Check out the article for yourself.
Phew. The new UK recruitment website we’ve written, designed and built for BAE Systems is now live.
It’s been a busy couple of months. We’ve travelled everywhere from Farnborough to Prestwick to get a feel for the business and talk to people about their work. Read the rest of this entry »
The brief
Find 25 passionate, ambitious, global citizens with three to five years’ work experience to join Momentum, Prudential’s management development programme.
It was no easy task. We were looking for a very special kind of person.
Prudential required people always ready for change, people who would be comfortable with ambiguity, with international travel – and with starting a real job from day one, in a different culture, without having their hands held. They weren’t looking for talents with egos. They were looking for individuals keen to use their experience of leading and making a difference to work together and progress towards future leadership positions. Read the rest of this entry »
It’s been a busy 18 months for the Marketing & Communications and Resourcing Communications teams at Alexander Mann Solutions as we developed and launched our new brand (all in-house, of course).
In February 2008 AMS acquired Capital Consulting, then one of the leading RPO providers in Europe. We knew from the very start that this meant something new and very exciting for the industry and a fresh brand would have to be developed to communicate our combined strengths. Read the rest of this entry »
The Brief
CSC offers up to 60 graduates a two-year development programme in a variety of roles across Business, Technical, Consulting, Finance, and HR. Our research determined that the real strength of both programme and company was to be found in the freedom employees get. Graduates value the opportunity to work with a company where people listen to new ideas and where innovative ideas are acted upon. CSC graduates enjoyed the challenge to be found in their role and the responsibility they were given from day one, and so this sense of freedom drove our creative solutions. Read the rest of this entry »
The brief
Deloitte wanted to create a more measurable employer brand experience as their previous agency offering stopped at simply delivering creative work for recruitment campaigns. As well as encouraging brand recognition and attraction amongst both internal employees and potential candidates, all creative work needed to push the brand and bring a “smile to the mind” of anyone who touched it. Read the rest of this entry »