When it comes to attracting talent into your business, we think you should measure everything. Your website performance. The candidate experience. Click-through rates. Social networks. Online chatter. Talentpool engagement. The onboarding process. Your cost per hire. Time to hire. Your referral programme. Direct sourcing percentages. Brand recall rates. Proposition cut-through. Employee opinions. Exit surveys. Alumni activities.
Because if you don’t, how do you know how effective your brand strategy really is?
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Shared services centres. There’s a very current idea. On-shore, near-shore, off-shore – sometimes it’s hard to keep up with what exactly is being discussed. And what they actually offer – especially to clients.
Our own shared services centres in Krakow and Manila do a fantastic job in contributing to Resourcing Communications’ high standards and great turnaround times. Here, Martin Cerullo, Director of Resourcing Communications, explains how. Read the rest of this entry »
It’s funny how fleeting images catch your eye while going about your everyday business: a skeleton knight drinking coffee in Starbucks, a horned beast patiently waiting for a bus, multi-coloured aliens from the planet Zork playing in the local park. At least it’s not anything out of the ordinary for someone who’s totally absorbed in the Video Games industry. Read the rest of this entry »
Phew. The new UK recruitment website we’ve written, designed and built for BAE Systems is now live.
It’s been a busy couple of months. We’ve travelled everywhere from Farnborough to Prestwick to get a feel for the business and talk to people about their work. Read the rest of this entry »
Molson Coors Brewing Company are one of our most successful clients. They’re always open to new ideas, we’ve done a lot of great work with them, and they have a fun, simple and memorable employer value proposition: ‘Love Beer, Work Here’.
So when they came to us to have a rethink of what ‘Love Beer, Work Here’ might look like we were really excited. We had just under two weeks to develop a new adbook for all their press, email and banner recruitment advertising for 2009. Read the rest of this entry »
The Brief
In March 2008, Zurich Financial Services Group found they were experiencing a shortage of property and motor claims handlers in the Farnborough and Leeds areas and gave us the opportunity to target prospective employees.
Their recruitment challenges were due to a very competitive market in Leeds, and an employee value proposition that wasn’t attracting target candidates from local companies such as AON, Thomson Directory, Nokia, BAE and Allianz, in Farnborough.
We were asked to devise a clear and engaging employee value proposition to ensure Zurich stood out from its competitors and to increase the level of direct hires, rather than using agency channels. Read the rest of this entry »
The Brief
Thales recently asked us to create press and radio advertising to raise awareness of them as a leading employer in the Glasgow area.
Mention the name ‘Thales Optronics’ to anyone outside the secretive world of electrical and optical engineering and you’re likely to get a puzzled expression. Read the rest of this entry »