Employer branding during the recession
How important is an employer brand during a recession? When there are millions of talented unemployed all chasing vacant roles and recruitment budgets are being cut, is it really worth the time and money?
A brand strategy shapes a recruitment strategy
AMS’ resourcing communications services have recently received some great US press coverage in the July / August issue of HRO Today.
Gary Brager’s article ‘How Can RPO Improve Branding?’ argues that without an effective brand strategy there can’t be an effective recruitment strategy. And that’s music to our ears here at Resourcing Communications.
Our work is integral to the overall RPO service provided by AMS. We drive creative online and offline marketing campaigns that promote a unique employee experience, build brand reputation and persuade people to apply. And that’s why our brand management expertise is internationally renowned.
Check out the article for yourself.
Get the best out of social media as a recruitment tool
Operating in AsiaPac? Are you signed up for the e-marketer newsletters (the Marketing Institute of Singapore’s monthly newsletter)? Our Director of Resourcing Communications, Martin Cerullo, has a great article in this month’s edition full of invaluable pointers for both candidates and recruiters on using social media as a recruitment tool.
HR: the newest profit centre
A strong employer brand doesn’t just mean candidates are more likely to accept your job offer. It doesn’t just mean they’re more likely to recommend your company to others. And it doesn’t just save you time and money in terms of attrition and recruitment (although all these things are true).
A strong employer brand also has a direct effect on your bottom line, making HR a profit, not cost, centre. How? Read the article by our Director, Martin Cerullo, in Human Resources magazine published in Singapore. To read the article, click here.
Social media and recruitment
The use of social media in recruitment is a hot topic at the moment. Job hunters are using tools such as Facebook, Twitter and LinkedIn to market their skills and search for opportunities. Whilst employers and recruiters are using these sites to connect with candidates.
Where technology meets recruitment is a place we’re spending a lot of our time at the moment. And we’re not alone. Our Director, Martin Cerullo, has been supporting our colleagues in Asia as they comment on the growing trend in their region.
Read the article and watch this space for an interview on Singapore TV coming soon.