With unlimited bytes of data available to internet service providers, auction sites such as EBay, search engines, and social networks, businesses are naturally seeking an edge by targeting advertising to the interests of users, as determined by browsing habits.
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A list of terms and conditions on the back of your mortgage application. Any correspondence from a solicitor. Listening to a politician speak. They all have one thing in common: they’re packed with mind-numbing, confusing information designed to bamboozle you.
The UK is up in arms about the jargon politicians use – and who can blame us? It can sometimes seem as though our local officials have received training in ever more inventive ways of using gobbledygook to mislead and bluster the public into submission. Read the rest of this entry »