It’s funny how fleeting images catch your eye while going about your everyday business: a skeleton knight drinking coffee in Starbucks, a horned beast patiently waiting for a bus, multi-coloured aliens from the planet Zork playing in the local park. At least it’s not anything out of the ordinary for someone who’s totally absorbed in the Video Games industry. Read the rest of this entry »
Find 25 passionate, ambitious, global citizens with three to five years’ work experience to join Momentum, Prudential’s management development programme.
It was no easy task. We were looking for a very special kind of person.
Prudential required people always ready for change, people who would be comfortable with ambiguity, with international travel – and with starting a real job from day one, in a different culture, without having their hands held. They weren’t looking for talents with egos. They were looking for individuals keen to use their experience of leading and making a difference to work together and progress towards future leadership positions. Read the rest of this entry »
Molson Coors Brewing Company are one of our most successful clients. They’re always open to new ideas, we’ve done a lot of great work with them, and they have a fun, simple and memorable employer value proposition: ‘Love Beer, Work Here’.
So when they came to us to have a rethink of what ‘Love Beer, Work Here’ might look like we were really excited. We had just under two weeks to develop a new adbook for all their press, email and banner recruitment advertising for 2009. Read the rest of this entry »
It’s been a busy 18 months for the Marketing & Communications and Resourcing Communications teams at Alexander Mann Solutions as we developed and launched our new brand (all in-house, of course).
In February 2008 AMS acquired Capital Consulting, then one of the leading RPO providers in Europe. We knew from the very start that this meant something new and very exciting for the industry and a fresh brand would have to be developed to communicate our combined strengths. Read the rest of this entry »
Deloitte is one of the world’s leading professional services firms, offering careers across audit, tax, consulting and corporate finance to two distinct markets: graduates and experienced hires.
Deloitte’s challenge was an inconsistent employer brand presence in both market and media.
And so our brief was to bring consistency across sourcing channels and establish clear and targeted messaging that would lead to more efficient recruitment and direct savings, rather than being dependant on recruitment agencies.
In the graduate market, research showed us that the Deloitte brand was well known and respected. However, graduates needed to be clearer about exactly what each service area covered and what it would offer them. Read the rest of this entry »
CSC offers up to 60 graduates a two-year development programme in a variety of roles across Business, Technical, Consulting, Finance, and HR. Our research determined that the real strength of both programme and company was to be found in the freedom employees get. Graduates value the opportunity to work with a company where people listen to new ideas and where innovative ideas are acted upon. CSC graduates enjoyed the challenge to be found in their role and the responsibility they were given from day one, and so this sense of freedom drove our creative solutions. Read the rest of this entry »
In March 2008, Zurich Financial Services Group found they were experiencing a shortage of property and motor claims handlers in the Farnborough and Leeds areas and gave us the opportunity to target prospective employees.
Their recruitment challenges were due to a very competitive market in Leeds, and an employee value proposition that wasn’t attracting target candidates from local companies such as AON, Thomson Directory, Nokia, BAE and Allianz, in Farnborough.
We were asked to devise a clear and engaging employee value proposition to ensure Zurich stood out from its competitors and to increase the level of direct hires, rather than using agency channels. Read the rest of this entry »
Deloitte wanted to create a more measurable employer brand experience as their previous agency offering stopped at simply delivering creative work for recruitment campaigns. As well as encouraging brand recognition and attraction amongst both internal employees and potential candidates, all creative work needed to push the brand and bring a “smile to the mind” of anyone who touched it. Read the rest of this entry »
Thales recently asked us to create press and radio advertising to raise awareness of them as a leading employer in the Glasgow area.
Mention the name ‘Thales Optronics’ to anyone outside the secretive world of electrical and optical engineering and you’re likely to get a puzzled expression. Read the rest of this entry »
RSA recently completely rebranded and they asked us to develop new screening questions and templates that were in-line with their new brand guidelines.
It was important to ensure that all candidate touch-points convey the same messaging, tone of voice and imagery as this strengthens the brand and provides a consistent approach.
The key aim of this project was therefore to give candidates a consistent, professional experience and a feel for the culture at RSA.