Project: BAE Systems website and toolkit
Project: Prudential Momentum
Project: Molson Coors Adbook
Project: Deloitte Graduate Campaign
Project: Amiqus Games Advertising
Project: Alexander Mann Solutions Rebrand
Online advertising: it’s brutally honest. Behind the fancy lingo your account handler has been using – no clicks, no hits, no views – are some very simple home truths: no one found your advert, no one has read it, and those that did didn’t apply. Ouch.
And you’re not alone. Many traditional advertising agency copywriters aren’t doing online well – they just don’t know how. Luckily, help is at hand.
A strong employer brand doesn’t just mean candidates are more likely to accept your job offer. It doesn’t just mean they’re more likely to recommend your company to others. And it doesn’t just save you time and money in terms of attrition and recruitment (although all these things are true).
A strong employer brand also has a direct effect on your bottom line, making HR a profit, not cost, centre. How? Read the article by our Director, Martin Cerullo, in Human Resources magazine published in Singapore. To read the article, click here.
The use of social media in recruitment is a hot topic at the moment. Job hunters are using tools such as Facebook, Twitter and LinkedIn to market their skills and search for opportunities. Whilst employers and recruiters are using these sites to connect with candidates.
Where technology meets recruitment is a place we’re spending a lot of our time at the moment. And we’re not alone. Our Director, Martin Cerullo, has been supporting our colleagues in Asia as they comment on the growing trend in their region.
Read the article and watch this space for an interview on Singapore TV coming soon.
Well, we’ve finally made it. Our site is up and running.
Now we have the chance to show the world what we’ve been up to. Of course this site doesn’t show the full story, and we have many more tales to share about how far we have come since launching in late 2007. But nevertheless we hope this site will encourage debate and stimulate thinking for both existing and future clients. We hope you like it, and please feel free to post a comment on this post about anything you see. We’ll be adding to the site regularly and often so hopefully you’ll find something you like. If not, maybe we should create something for you that you will.
It’s funny how fleeting images catch your eye while going about your everyday business: a skeleton knight drinking coffee in Starbucks, a horned beast patiently waiting for a bus, multi-coloured aliens from the planet Zork playing in the local park. At least it’s not anything out of the ordinary for someone who’s totally absorbed in the Video Games industry. Read the rest of this entry »
Phew. The new UK recruitment website we’ve written, designed and built for BAE Systems is now live.
It’s been a busy couple of months. We’ve travelled everywhere from Farnborough to Prestwick to get a feel for the business and talk to people about their work. Read the rest of this entry »
Find 25 passionate, ambitious, global citizens with three to five years’ work experience to join Momentum, Prudential’s management development programme.
It was no easy task. We were looking for a very special kind of person.
Prudential required people always ready for change, people who would be comfortable with ambiguity, with international travel – and with starting a real job from day one, in a different culture, without having their hands held. They weren’t looking for talents with egos. They were looking for individuals keen to use their experience of leading and making a difference to work together and progress towards future leadership positions. Read the rest of this entry »
Molson Coors Brewing Company are one of our most successful clients. They’re always open to new ideas, we’ve done a lot of great work with them, and they have a fun, simple and memorable employer value proposition: ‘Love Beer, Work Here’.
So when they came to us to have a rethink of what ‘Love Beer, Work Here’ might look like we were really excited. We had just under two weeks to develop a new adbook for all their press, email and banner recruitment advertising for 2009. Read the rest of this entry »
It’s been a busy 18 months for the Marketing & Communications and Resourcing Communications teams at Alexander Mann Solutions as we developed and launched our new brand (all in-house, of course).
In February 2008 AMS acquired Capital Consulting, then one of the leading RPO providers in Europe. We knew from the very start that this meant something new and very exciting for the industry and a fresh brand would have to be developed to communicate our combined strengths. Read the rest of this entry »
Deloitte is one of the world’s leading professional services firms, offering careers across audit, tax, consulting and corporate finance to two distinct markets: graduates and experienced hires.
Deloitte’s challenge was an inconsistent employer brand presence in both market and media.
And so our brief was to bring consistency across sourcing channels and establish clear and targeted messaging that would lead to more efficient recruitment and direct savings, rather than being dependant on recruitment agencies.
In the graduate market, research showed us that the Deloitte brand was well known and respected. However, graduates needed to be clearer about exactly what each service area covered and what it would offer them. Read the rest of this entry »