Zurich: Case Study

Zurich Claims Handler Campaign link

The Brief

In March 2008, Zurich Financial Services Group found they were experiencing a shortage of property and motor claims handlers in the Farnborough and Leeds areas and gave us the opportunity to target prospective employees.
Their recruitment challenges were due to a very competitive market in Leeds, and an employee value proposition that wasn’t attracting target candidates from local companies such as AON, Thomson Directory, Nokia, BAE and Allianz, in Farnborough.
We were asked to devise a clear and engaging employee value proposition to ensure Zurich stood out from its competitors and to increase the level of direct hires, rather than using agency channels. Read the rest of this entry »