Well, we’ve finally made it. Our site is up and running.
Now we have the chance to show the world what we’ve been up to. Of course this site doesn’t show the full story, and we have many more tales to share about how far we have come since launching in late 2007. But nevertheless we hope this site will encourage debate and stimulate thinking for both existing and future clients. We hope you like it, and please feel free to post a comment on this post about anything you see. We’ll be adding to the site regularly and often so hopefully you’ll find something you like. If not, maybe we should create something for you that you will.
Molson Coors Brewing Company are one of our most successful clients. They’re always open to new ideas, we’ve done a lot of great work with them, and they have a fun, simple and memorable employer value proposition: ‘Love Beer, Work Here’.
So when they came to us to have a rethink of what ‘Love Beer, Work Here’ might look like we were really excited. We had just under two weeks to develop a new adbook for all their press, email and banner recruitment advertising for 2009. Read the rest of this entry »
The Brief
In March 2008, Zurich Financial Services Group found they were experiencing a shortage of property and motor claims handlers in the Farnborough and Leeds areas and gave us the opportunity to target prospective employees.
Their recruitment challenges were due to a very competitive market in Leeds, and an employee value proposition that wasn’t attracting target candidates from local companies such as AON, Thomson Directory, Nokia, BAE and Allianz, in Farnborough.
We were asked to devise a clear and engaging employee value proposition to ensure Zurich stood out from its competitors and to increase the level of direct hires, rather than using agency channels. Read the rest of this entry »
The brief
Deloitte wanted to create a more measurable employer brand experience as their previous agency offering stopped at simply delivering creative work for recruitment campaigns. As well as encouraging brand recognition and attraction amongst both internal employees and potential candidates, all creative work needed to push the brand and bring a “smile to the mind” of anyone who touched it. Read the rest of this entry »
The Brief
Thales recently asked us to create press and radio advertising to raise awareness of them as a leading employer in the Glasgow area.
Mention the name ‘Thales Optronics’ to anyone outside the secretive world of electrical and optical engineering and you’re likely to get a puzzled expression. Read the rest of this entry »
