Alexander Mann Solutions: Resourcing Communications

Deloitte Graduates: Case Study

The Brief

Deloitte is one of the world’s leading professional services firms, offering careers across audit, tax, consulting and corporate finance to two distinct markets: graduates and experienced hires.

Deloitte’s challenge was an inconsistent employer brand presence in both market and media.

And so our brief was to bring consistency across sourcing channels and establish clear and targeted messaging that would lead to more efficient recruitment and direct savings, rather than being dependant on recruitment agencies.

In the graduate market, research showed us that the Deloitte brand was well known and respected. However, graduates needed to be clearer about exactly what each service area covered and what it would offer them. Read the rest of this entry »

Deloitte: Case Study

The brief

Deloitte wanted to create a more measurable employer brand experience as their previous agency offering stopped at simply delivering creative work for recruitment campaigns. As well as encouraging brand recognition and attraction amongst both internal employees and potential candidates, all creative work needed to push the brand and bring a “smile to the mind” of anyone who touched it. Read the rest of this entry »