Alexander Mann Solutions: Resourcing Communications

Deloitte Graduates: Case Study

The Brief

Deloitte is one of the world’s leading professional services firms, offering careers across audit, tax, consulting and corporate finance to two distinct markets: graduates and experienced hires.

Deloitte’s challenge was an inconsistent employer brand presence in both market and media.

And so our brief was to bring consistency across sourcing channels and establish clear and targeted messaging that would lead to more efficient recruitment and direct savings, rather than being dependant on recruitment agencies.

In the graduate market, research showed us that the Deloitte brand was well known and respected. However, graduates needed to be clearer about exactly what each service area covered and what it would offer them. Read the rest of this entry »

CSC: Case Study

The Brief

CSC offers up to 60 graduates a two-year development programme in a variety of roles across Business, Technical, Consulting, Finance, and HR. Our research determined that the real strength of both programme and company was to be found in the freedom employees get. Graduates value the opportunity to work with a company where people listen to new ideas and where innovative ideas are acted upon. CSC graduates enjoyed the challenge to be found in their role and the responsibility they were given from day one, and so this sense of freedom drove our creative solutions. Read the rest of this entry »