Prudential Momentum Campaign

The brief

Find 25 passionate, ambitious, global citizens with three to five years’ work experience to join Momentum, Prudential’s management development programme.

It was no easy task. We were looking for a very special kind of person.

Prudential required people always ready for change, people who would be comfortable with ambiguity, with international travel – and with starting a real job from day one, in a different culture, without having their hands held. They weren’t looking for talents with egos. They were looking for individuals keen to use their experience of leading and making a difference to work together and progress towards future leadership positions. Read the rest of this entry »