The brief
Find 25 passionate, ambitious, global citizens with three to five years’ work experience to join Momentum, Prudential’s management development programme.
It was no easy task. We were looking for a very special kind of person.
Prudential required people always ready for change, people who would be comfortable with ambiguity, with international travel – and with starting a real job from day one, in a different culture, without having their hands held. They weren’t looking for talents with egos. They were looking for individuals keen to use their experience of leading and making a difference to work together and progress towards future leadership positions. Read the rest of this entry »
The Brief
In March 2008, Zurich Financial Services Group found they were experiencing a shortage of property and motor claims handlers in the Farnborough and Leeds areas and gave us the opportunity to target prospective employees.
Their recruitment challenges were due to a very competitive market in Leeds, and an employee value proposition that wasn’t attracting target candidates from local companies such as AON, Thomson Directory, Nokia, BAE and Allianz, in Farnborough.
We were asked to devise a clear and engaging employee value proposition to ensure Zurich stood out from its competitors and to increase the level of direct hires, rather than using agency channels. Read the rest of this entry »
The brief
Deloitte wanted to create a more measurable employer brand experience as their previous agency offering stopped at simply delivering creative work for recruitment campaigns. As well as encouraging brand recognition and attraction amongst both internal employees and potential candidates, all creative work needed to push the brand and bring a “smile to the mind” of anyone who touched it. Read the rest of this entry »
