A warm welcome

AMS Peacock Feather

Well, we’ve finally made it. Our site is up and running.

Now we have the chance to show the world what we’ve been up to. Of course this site doesn’t show the full story, and we have many more tales to share about how far we have come since launching in late 2007. But nevertheless we hope this site will encourage debate and stimulate thinking for both existing and future clients. We hope you like it, and please feel free to post a comment on this post about anything you see. We’ll be adding to the site regularly and often so hopefully you’ll find something you like. If not, maybe we should create something for you that you will.

Prudential Momentum Campaign

The brief

Find 25 passionate, ambitious, global citizens with three to five years’ work experience to join Momentum, Prudential’s management development programme.

It was no easy task. We were looking for a very special kind of person.

Prudential required people always ready for change, people who would be comfortable with ambiguity, with international travel – and with starting a real job from day one, in a different culture, without having their hands held. They weren’t looking for talents with egos. They were looking for individuals keen to use their experience of leading and making a difference to work together and progress towards future leadership positions. Read the rest of this entry »

What does a love of beer look like.

Molson Coors Diversity Image

Molson Coors Brewing Company are one of our most successful clients. They’re always open to new ideas, we’ve done a lot of great work with them, and they have a fun, simple and memorable employer value proposition: ‘Love Beer, Work Here’.

So when they came to us to have a rethink of what ‘Love Beer, Work Here’ might look like we were really excited. We had just under two weeks to develop a new adbook for all their press, email and banner recruitment advertising for 2009. Read the rest of this entry »

Deloitte: Case Study

Deloitte Actuaries Campaign link

The brief

Deloitte wanted to create a more measurable employer brand experience as their previous agency offering stopped at simply delivering creative work for recruitment campaigns. As well as encouraging brand recognition and attraction amongst both internal employees and potential candidates, all creative work needed to push the brand and bring a “smile to the mind” of anyone who touched it. Read the rest of this entry »

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