Prudential Momentum Campaign

The brief

Find 25 passionate, ambitious, global citizens with three to five years’ work experience to join Momentum, Prudential’s management development programme.

It was no easy task. We were looking for a very special kind of person.

Prudential required people always ready for change, people who would be comfortable with ambiguity, with international travel – and with starting a real job from day one, in a different culture, without having their hands held. They weren’t looking for talents with egos. They were looking for individuals keen to use their experience of leading and making a difference to work together and progress towards future leadership positions. Read the rest of this entry »

CSC: Case Study

CSC Graduate Campaign link

The Brief

CSC offers up to 60 graduates a two-year development programme in a variety of roles across Business, Technical, Consulting, Finance, and HR. Our research determined that the real strength of both programme and company was to be found in the freedom employees get. Graduates value the opportunity to work with a company where people listen to new ideas and where innovative ideas are acted upon. CSC graduates enjoyed the challenge to be found in their role and the responsibility they were given from day one, and so this sense of freedom drove our creative solutions. Read the rest of this entry »

Thales Optronics: Case Study

Thales Area G51 Campaign

The Brief

Thales recently asked us to create press and radio advertising to raise awareness of them as a leading employer in the Glasgow area.

Mention the name ‘Thales Optronics’ to anyone outside the secretive world of electrical and optical engineering and you’re likely to get a puzzled expression. Read the rest of this entry »

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